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CNN Live Event/Special
Clio Awards Given to Year's Best Commercials
Aired May 20, 2003 - 20:55 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
BILL HEMMER, CNN ANCHOR: So far this year we have survived the Oscars and the Grammys, even the Daytime Emmys. But tonight they are giving out the awards that we can all relate to, the Clios, best commercials in television worldwide. Here is one add tonight where we're looking at by the way it won a Gold Clio earlier tonight have. A look here and we'll talk about it after this.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Back to the game. Furlong, dirlict (ph).
Well, we have contact. Looks like he has more (UNINTELLIGIBLE) the crowd. I think he's got the shoes. A minutes ago they were chanting who had all the pies (ph)? Right there's your answer. And he's off like a bull with gaps.
(END VIDEO CLIP)
HEMMER: And we like that one. Let's talk about it more with the winners from Miami. Barbara Lippert is with us tonight, advertising critic for "Adweek" magazine. We saved the best for last, Barbara. Good evening to you.
(CROSSTALK)
HEMMER: How critical are these Clio awards? Want to look at two of them in a moment here. How important are they in the industry?
BARBARA LIPPERT, ADVERTISING CRITIC, "ADWEEK" MAGAZINE: Well, the people -- people are very proud when they earn awards. They make more money afterwards, the agencies do better, they get more clients. And people in advertising are crazy about awards because their names aren't on anything. They're like the nameless craftsman. So they'll pick up any award they can get.
HEMMER: And we kind of like to think they're a bit of fun, too.
Let's look at one from IKEA, quick sample here for our audience.
(BEGIN VIDEO CLIP)
(MUSIC)
UNIDENTIFIED MALE: Many of you feel bad for this lamp. That is because you crazy. It has no the feelings. And the new one is much better.
(END VIDEO CLIP)
HEMMER: So that's from IKEA. Did that win anything?
LIPPERT: Yes, that won the Grand Clio. And I think it's great. It's the crazed Swedish guy is a great branding device for IKEA. And here they completely humanize this lamp it. They carried it out like a forlorn little baby. You totally feel sorry for it. And then this guy just...
(CROSSTALK)
LIPPERT: I did. And this is a new strategy for IKEA to make it disposable like fashion. You know, not indefinitely.
HEMMER: Well not that I'm lack of emotion...
(CROSSTALK)
HEMMER: Here's one from Bud Light in Canada. Let's watch it and talk about it.
(BEGIN VIDEO CLIP)
AD ANNOUNCER: The Bud Light Institute presents the ultimate soft rock compilation for men, "Ulterior Emotions." You'll get hits like...
(MUSIC)
AD ANNOUNCER: Play it soft, play it often.
(MUSIC)
(END VIDEO CLIP)
HEMMER: (UNINTELLIGIBLE) from Bud Light. They do great work. What did that win?
LIPPERT: That won a Silver for Canada. And it's so funny because you know here in America we're back to major boobs in beer ads. But here, it's the gentle way of poking fun at the differences between sexes. You know, it's human nature. And strangely enough they released the CD and 30,000 have sold and it's No. 14 on the charts.
HEMMER: Is that right? Well, it probably will sell more beer, too.
LIPPERT: Yes, people are desperate for laughs.
(CROSSTALK)
HEMMER: ... fifteen seconds left here. What more laughs are coming? LIPPERT: Well, there are many foreign commercials that won. One that was the most bizarre was for Chicklets from Thailand. And it showed this guy maniacally chewing. And this woman puts a rubber band around his head and uses that to reduce her waistline. You'd never see anything like that here. As long as we think we're in the global village, we see the ads from other countries and realize it is not a small world after all.
HEMMER: You gave us a good tease for our program tomorrow morning on "AMERICAN MORNING" at 7 a.m. Eastern time. We'll have a look at it then.
Barbara Lippert, thanks. Enjoy tonight in Miami. All right? Pleasure talking with you.
LIPPERT: Thank you.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
Aired May 20, 2003 - 20:55 ET
THIS IS A RUSH TRANSCRIPT. THIS COPY MAY NOT BE IN ITS FINAL FORM AND MAY BE UPDATED.
BILL HEMMER, CNN ANCHOR: So far this year we have survived the Oscars and the Grammys, even the Daytime Emmys. But tonight they are giving out the awards that we can all relate to, the Clios, best commercials in television worldwide. Here is one add tonight where we're looking at by the way it won a Gold Clio earlier tonight have. A look here and we'll talk about it after this.
(BEGIN VIDEO CLIP)
UNIDENTIFIED MALE: Back to the game. Furlong, dirlict (ph).
Well, we have contact. Looks like he has more (UNINTELLIGIBLE) the crowd. I think he's got the shoes. A minutes ago they were chanting who had all the pies (ph)? Right there's your answer. And he's off like a bull with gaps.
(END VIDEO CLIP)
HEMMER: And we like that one. Let's talk about it more with the winners from Miami. Barbara Lippert is with us tonight, advertising critic for "Adweek" magazine. We saved the best for last, Barbara. Good evening to you.
(CROSSTALK)
HEMMER: How critical are these Clio awards? Want to look at two of them in a moment here. How important are they in the industry?
BARBARA LIPPERT, ADVERTISING CRITIC, "ADWEEK" MAGAZINE: Well, the people -- people are very proud when they earn awards. They make more money afterwards, the agencies do better, they get more clients. And people in advertising are crazy about awards because their names aren't on anything. They're like the nameless craftsman. So they'll pick up any award they can get.
HEMMER: And we kind of like to think they're a bit of fun, too.
Let's look at one from IKEA, quick sample here for our audience.
(BEGIN VIDEO CLIP)
(MUSIC)
UNIDENTIFIED MALE: Many of you feel bad for this lamp. That is because you crazy. It has no the feelings. And the new one is much better.
(END VIDEO CLIP)
HEMMER: So that's from IKEA. Did that win anything?
LIPPERT: Yes, that won the Grand Clio. And I think it's great. It's the crazed Swedish guy is a great branding device for IKEA. And here they completely humanize this lamp it. They carried it out like a forlorn little baby. You totally feel sorry for it. And then this guy just...
(CROSSTALK)
LIPPERT: I did. And this is a new strategy for IKEA to make it disposable like fashion. You know, not indefinitely.
HEMMER: Well not that I'm lack of emotion...
(CROSSTALK)
HEMMER: Here's one from Bud Light in Canada. Let's watch it and talk about it.
(BEGIN VIDEO CLIP)
AD ANNOUNCER: The Bud Light Institute presents the ultimate soft rock compilation for men, "Ulterior Emotions." You'll get hits like...
(MUSIC)
AD ANNOUNCER: Play it soft, play it often.
(MUSIC)
(END VIDEO CLIP)
HEMMER: (UNINTELLIGIBLE) from Bud Light. They do great work. What did that win?
LIPPERT: That won a Silver for Canada. And it's so funny because you know here in America we're back to major boobs in beer ads. But here, it's the gentle way of poking fun at the differences between sexes. You know, it's human nature. And strangely enough they released the CD and 30,000 have sold and it's No. 14 on the charts.
HEMMER: Is that right? Well, it probably will sell more beer, too.
LIPPERT: Yes, people are desperate for laughs.
(CROSSTALK)
HEMMER: ... fifteen seconds left here. What more laughs are coming? LIPPERT: Well, there are many foreign commercials that won. One that was the most bizarre was for Chicklets from Thailand. And it showed this guy maniacally chewing. And this woman puts a rubber band around his head and uses that to reduce her waistline. You'd never see anything like that here. As long as we think we're in the global village, we see the ads from other countries and realize it is not a small world after all.
HEMMER: You gave us a good tease for our program tomorrow morning on "AMERICAN MORNING" at 7 a.m. Eastern time. We'll have a look at it then.
Barbara Lippert, thanks. Enjoy tonight in Miami. All right? Pleasure talking with you.
LIPPERT: Thank you.
TO ORDER A VIDEO OF THIS TRANSCRIPT, PLEASE CALL 800-CNN-NEWS OR USE OUR SECURE ONLINE ORDER FORM LOCATED AT www.fdch.com
